1. Apple – “1984” (1984)

"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. 

On January 22, 1984, during the third quarter of Super Bowl XVIII, 96 million viewers witnessed the unveiling of a new kind of advertising. What they saw was not a standard product pitch or a humorous skit but a bold, cinematic statement that seemed to challenge the norms of society itself. Apple’s “1984” commercial, directed by the visionary Ridley Scott, introduced the Macintosh computer while delivering a chilling dystopian narrative inspired by George Orwell’s novel 1984. It wasn’t just a commercial, and it was a cultural moment. 

Takeaways for marketers:

• Be bold: Revolutionary campaigns often defy the status quo to make a statement.

• Tell a story: A compelling narrative resonates far deeper than a list of features.

• Align with values: Position your brand as a champion of ideals your audience cares about.

1984 Apple’s Macintosh Commercial (HD)  

2. Nike- “Just do it” (1988)

Nike’s Just Do It campaign revolutionized the brand and athletic marketing. It was the first commercial to feature 80-year-old marathoner Walt “Iron Man” Stack jogging across the Golden Gate Bridge, paired with the now-iconic slogan: “Just Do It.” 

The ad’s brilliance lay in its simplicity. Instead of focusing on elite athletes, it connected with everyone, from casual joggers to professionals. By highlighting the universal desire to push limits and overcome challenges, Nike positioned itself as more than a shoe company; it became a motivational brand. 

What’s for marketers in this ad: 

• Find universality: A message that resonates broadly can expand your audience.

• Use simplicity: Simple, powerful slogans like Just Do It stick and endure.

• Show real stories: Authenticity in storytelling builds trust and emotional connections.

Nike – Just Do It (1988) – Very first commercial 

3.  Pepsi – “Gladiator Commercial” (2003)

Pepsi’s Gladiator commercial was a cinematic spectacle that brought pop culture to the Super Bowl stage. The ad was set in a Roman coliseum, and it featured Beyoncé, Pink, and Britney Spears as gladiators who defied the oppressive emperor, played by Enrique Iglesias. The women overthrew the ruler and reclaimed their power, distributing Pepsi to a roaring crowd, all to the beat of Queen’s “We Will Rock You.”

This ad stood out for its star-studded cast, larger-than-life production, and bold storytelling. It flipped traditional gladiator tropes on their head by showcasing women as empowered heroes in a typically masculine setting. The blend of music, rebellion, and pop culture aligned perfectly with Pepsi’s bold, fun, and youthful brand identity.

Takeaways for marketers:

• Think big: High-energy, cinematic campaigns grab attention and stay memorable.

• Subvert expectations: Challenge stereotypes or conventions to create impactful narratives.

• Leverage star power: Using cultural icons and music amplifies a campaign’s relevance and appeal.

Pepsi Commercial HD – We Will Rock You